How to Sell a House By Owner in Florida in 2023

for sale by owner sold sign

Overview of the Process

If you want to sell a house by owner in Florida, you may wonder where to start. Selling a home alone can be rewarding but requires careful planning and attention to detail.

By understanding the steps involved, you can confidently navigate the process and maximize your chances of a successful sale. Several key elements must be considered, from setting the right listing price to marketing your property effectively.

In this guide, we’ll walk you through an overview of the process, highlighting important factors such as preparing your home for sale, attracting potential buyers, negotiating offers, and closing the deal.

With the proper preparation and strategy, you can sell your house by owner and save on real estate agent commissions. So let’s dive in and explore the steps involved in selling a house without a realtor in Florida.

Benefits of Selling a Home by Owner in Florida

Selling a home by owner in Florida offers several benefits. Firstly, it gives sellers complete control over the entire sales process, allowing them to set the terms and conditions as they see fit. Secondly, sellers can save thousands of dollars by eliminating real estate agent commission fees.

Additionally, selling by owner facilitates direct interaction with potential buyers. This direct communication enables sellers to address questions, negotiate terms, and build a personal connection.

While selling by owner has advantages, exploring alternatives is essential. Some Florida sellers may prefer the expertise and guidance of a real estate agent or attorney who can navigate the complexities of real estate transactions and ensure the best sale price.

However, some strategies can maximize success for those who choose to sell by owner. Enhancing curb appeal, obtaining professional photos, and utilizing listing services and real estate websites can attract qualified buyers. Completing legal documents, such as the purchase agreement and the affidavit of title, with the help of a real estate attorney ensures a smooth closing process.

In conclusion, selling a home by owner in Florida empowers sellers with complete control, eliminates realtor commissions, and enables direct interaction with potential buyers. By exploring alternatives and following a comprehensive marketing strategy, sellers can achieve a successful sale and save money.

Preparing to Sell

Before selling a house by owner in Florida, several vital steps must be taken to ensure a successful sale. To begin, get your house ready. It’s crucial to spruce up the curb appeal of the property. This includes simple tasks such as tidying the yard, mowing the lawn and adding fresh flowers or plants to make a positive first impression on potential buyers.
Additionally, investing in professional photography can significantly improve the listing’s visual appeal online, attracting more qualified buyers. Utilizing listing services and real estate websites can also help expand the property’s reach and visibility. Regarding legal documents, consulting with a real estate attorney is essential to ensure all necessary paperwork is completed accurately and efficiently. This includes drafting and reviewing the purchase agreement and obtaining an affidavit of title. Sellers can set themselves up for a smooth and successful selling process by taking these preparatory steps.

Understanding the Market and Setting a Listing Price

When selling a house by owner in Florida, it’s crucial to understand the local real estate market and set a realistic listing price. Without access to the Multiple Listing Service (MLS), sellers can still research industry websites to gather valuable information.

By comparing similar homes for sale in the area with the same square footage, number of bedrooms/bathrooms, and age, sellers can determine a competitive price. This process, known as researching real estate comps, helps independently assess the property’s value.

Setting a realistic price is essential in attracting potential buyers. Pricing too high may deter buyers, while pricing too low may leave money on the table. A home appraisal can also provide an accurate assessment and help sellers determine a fair listing price.

Understanding the local real estate market trends and the demand for properties in the area is essential. Sellers should consider recent sales, average time on the market, and current buyer preferences.

By actively researching the real estate market and setting a competitive listing price, sellers can increase their chances of a successful sale. It is always a good idea to consult a real estate professional or an experienced agent for guidance and insights.

Purchase Price vs. Sales Price

Purchase Price: The purchase price refers to the money a buyer pays to acquire a product or property. It is the price at which the buyer purchases the item from the seller. In real estate, the purchase price is the agreed-upon amount a buyer pays to buy a property from the seller.

Sales Price: The sales price, on the other hand, is the amount of money a seller receives when selling a product or property. It is the price at which the seller sells the item to the buyer. In real estate, the sales price is the final amount that the buyer pays to acquire the property from the seller.

Difference: The main difference between the purchase price and the sales price lies in the perspective of the buyer and the seller. The purchase price is the amount paid by the buyer, while the sales price is the amount received by the seller. The sales price is typically higher than the purchase price, including any additional costs or markups the seller may add to the original purchase price.

Current Market: Current market conditions play a significant role in determining purchase and sales prices. In a seller’s market, where demand exceeds supply, sellers can command a higher sales price for their products or properties. Conversely, buyers may have more negotiating power in a buyer’s market, where supply exceeds demand.

Both buyers and sellers must research and understand the current market conditions to make informed decisions about the purchase and sales prices. Supply and demand, competition, economic conditions, and location influence pricing dynamics. Buyers can determine a reasonable purchase price. Sellers can set a competitive sales price to attract potential buyers.

Staging the Home for Professional Photos

When selling a house to owner in Florida, staging the home for professional photos is a crucial step. Showcasing a clean and furnished home helps attract potential buyers and increases the chances of a successful sale.

To stage the home for photos, start by decluttering and removing personal items like family photos to create a neutral and inviting space. Deep cleaning is also essential to ensure every corner looks immaculate. Sprucing up curb appeal by maintaining the landscape and adding fresh flowers or a new coat of paint can significantly enhance the first impression.

Modern furniture and colors can create a stylish, cohesive look that appeals to many buyers. Creating a neutral environment that allows potential buyers to envision themselves living in the space is essential.

Hiring a professional stager and photographer has numerous benefits. They have the expertise to highlight the home’s features and create a welcoming atmosphere. High-quality photos capture the essence of the property. They can attract more potential buyers, increasing the chances of a successful sale.

In conclusion, staging the home for professional photos is a crucial step in selling a house by owner. By showcasing a clean and furnished home with great curb appeal, sellers can attract potential buyers and increase their chances of a successful sale.

Writing an Accurate Description of the Property

When writing an accurate property description, start with the basic information –

  • Number of bedrooms,
  • Number of bathrooms
  • Square footage.
  • Highlight the home’s best features, like hardwood floors or quartz countertops.

Remember to mention neighborhood features, such as. proximity to public transportation, parks, and schools.

Using strategic keywords is vital to attract the right buyers. By including relevant keywords that potential buyers might search for, you increase the visibility of your listing. This helps ensure that genuinely interested people see your property.

An accurate description should be concise and informative, giving potential buyers a clear picture of the property. Using descriptive language and being honest and transparent about the property’s condition and any potential drawbacks is crucial.

Providing accurate information helps to build trust with potential buyers and avoids wasting time for both parties. So, take the time to carefully craft your property description, including all the key elements that will attract the right buyers.

When selling a home by owner in Florida, hiring a real estate attorney for legal advice is paramount. In certain states, including Florida, it is required to use a real estate attorney for all transactions, even for sale by owner.

A real estate attorney understands the intricacies of the selling process and can provide guidance and expertise to ensure a smooth and legally compliant transaction. They play a crucial role in reviewing disclosure statements, ensuring all legal documents are accurate and compliant, and protecting the interests of both the seller and the buyer.

One of the key benefits of hiring a real estate attorney for an FSBO transaction is the cost-effectiveness compared to realtor fees. While real estate agents typically charge a commission fee, a real estate attorney can provide the same expertise and legal representation at a more affordable cost.

By hiring a real estate attorney, sellers can have peace of mind knowing that they are fully informed and protected throughout the selling process. From reviewing contracts to addressing any legal concerns, a real estate attorney can navigate the complexities of the transaction, saving both time and legal risks.

In summary, when selling a home by owner in Florida, hiring a real estate attorney for legal advice is highly recommended. Their expertise, knowledge of the legal requirements, and cost-effectiveness make them an invaluable resource for a successful FSBO transaction.

Paperwork for selling a house without a realtor in Florida

  • Sellers Disclosure Form: Florida law requires sellers to disclose any known defects or material facts about the property. You may need to provide a seller’s disclosure form that details the condition of the property, any past or present issues, and other relevant information.
  • Contract for Sale and Purchase: This is the legally binding agreement between the buyer and seller that outlines the terms of the sale, including the purchase price, financing details, contingencies, closing date, and any other specific conditions.
  • Bill of Sale: This document outlines the sale of personal property (such as appliances, fixtures, or furniture) included in the sale of the house. It lists the items, their condition, and the agreed-upon purchase price.
  • Closing Statement (HUD-1 or Settlement Statement): This document provides a detailed breakdown of all financial aspects of the transaction, including the final purchase price, closing costs, prorated taxes, and any other expenses related to the sale.
  • Affidavit of Title: The seller typically signs this document, affirming that no undisclosed liens or legal issues affect the property.
  • Flood Risk Disclosure: In Florida, if the property is located in a flood zone or has a history of flooding, sellers are typically required to provide a Flood Zone Disclosure Statement. Based on the Federal Emergency Management Agency (FEMA) flood maps, this document informs the buyer about the property’s flood risk. The disclosure should specify the flood zone classification and any flood insurance requirements.
  • Lead Paint Disclosure: If the house was built before 1978, federal law requires the seller to provide the buyer with a Lead-Based Paint Disclosure. This disclosure informs the buyer about the potential presence of lead-based paint on the property. The disclosure should include information on known lead-based paint hazards, any available records or reports related to lead-based paint, and the buyer’s rights to conduct a lead inspection.
  • Radon Measurement Report: The radon measurement report should include the results of radon testing conducted on the property. If the radon levels exceed the acceptable threshold set by the U.S. Environmental Protection Agency (EPA), mitigation measures may be necessary to reduce radon concentrations.

Other Required Forms: Depending on the transaction’s specifics, additional forms may be required, such as the FIRPTA (Foreign Investment in Real Property Tax Act) affidavit if the seller is a foreign person. Etc.

Obtaining Permits or Certifications as Necessary

Obtaining permits or certifications is crucial when selling a home to owner in Florida. Please do so to avoid legal issues and complications during the closing process.

With the necessary permits or certifications, sellers may avoid fines, penalties, or even forced removal of any improvements made to the property. Additionally, buyers may back out of the deal or demand renegotiations if they discover the need for more permits. This can cause delays and financial setbacks.

Several standard permits or certifications may be required in Florida, including electrical permits for any electrical work done, plumbing permits for plumbing modifications or additions, and permits for any structural additions or alterations. It’s essential to consult with local building departments or authorities to ensure compliance with regulations and obtain the appropriate permits.

By obtaining the necessary permits or certifications, sellers demonstrate transparency, compliance with building codes, and respect for the law. This helps streamline the closing process and gives buyers confidence in the property they purchase.

When it comes to the sale itself, don’t worry. You do not need to be a real estate broker to sell your property For Sale By Owner in Florida.

Sellers using Simple Sale receive an all-cash offer within a week and can close in as little as ten days, with the flexibility of selecting a move-out date. That said, it’s essential to know that investors typically pay under-market value for the homes they purchase, and sometimes significantly so.

Overall, obtaining permits or certifications is legally required and essential for a smooth and successful FSBO transaction in Florida.

Advertising the Property

When selling a house by owner in Florida, one of the most crucial steps is effectively advertising the property.

Without the assistance of a real estate agent, it’s up to the seller to market the house and attract potential buyers. Several strategies can be employed to ensure maximum exposure and generate interest.

Utilizing online listing services and real estate websites is a great way to reach a larger audience. Professional photographs of the property can enhance its appeal and attract more prospective buyers. In addition, strategic pricing and highlighting unique features can make the listing stand out among the competition. Social media platforms, print advertisements, and word-of-mouth can also help reach potential buyers.

Furthermore, hosting open houses or virtual tours can allow interested parties to view the property firsthand and ask any questions. By implementing a comprehensive marketing strategy, sellers can increase the chances of a successful sale and find qualified buyers willing to pay the listing price.

Creating an Online Listing with a Reputable Service Provider

Creating an online listing with a reputable service provider is essential in selling a house by owner in Florida. By choosing a well-established platform, you can reach potential buyers and increase your chances of a successful sale.

Gather accurate property details such as the square footage, number of bedrooms and bathrooms, and any unique features. This information will help attract the right buyers. Then, hire a professional photographer to capture high-quality photos that showcase your property’s best features and create a desirable first impression.

Next, write a compelling description highlighting your house’s key selling points. Emphasize its unique features, such as a spacious backyard or a renovated kitchen. Be honest and transparent in your description to build trust with potential buyers.

When looking for a reliable service provider to help you sell your house, it is vital to consider the track record, customer reviews, listing fee, and the reach of their listing service.

Instead of considering traditional listing services, you should explore the option of’s flat fee MLS service. This reliable provider offers a broader audience base and additional marketing strategies to promote your house for sale effectively.

With their full-service package, you can ensure that your listing reaches a larger pool of potential buyers and receives maximum exposure in the market. Trust to provide the reliable and effective services you need to sell your house successfully.

By following these steps and utilizing a reputable service provider, you can create an effective online listing that attracts qualified buyers and increases your chances of a successful house sale.

Placing Signage on and Around Your Property to Increase Curb Appeal

Placing signage on and around your property is crucial to increase curb appeal and attract potential buyers. These physical signs signal neighbors and passersby that your home is for sale. They can also engage potential buyers who are actively looking in the area.

By strategically placing signs in visible locations, such as the front yard or at intersections, you can capture the attention of those driving or walking by. This can lead to more inquiries and showings, increasing your chances of selling the house quickly.

In addition to physical signage, it’s important to leverage online platforms to broaden your reach. Posting your listing on Craigslist, Facebook, neighborhood, and community pages can help you tap into a wider pool of potential buyers. Remember to inform friends, family, and coworkers about your property, as they may know someone in the market for a new home.

Overall, physical signage and online marketing can significantly boost your chances of selling your house to owner in Florida. Placing signs strategically, promoting your listing on various online platforms, and utilizing word-of-mouth marketing all contribute to reaching qualified buyers and making a successful sale.

Showing the Property

Once you have attracted potential buyers through your marketing efforts, it’s time to showcase your property. Ensure your house is clean, decluttered, and staged to highlight its best features. Consider the first impression your home gives off by enhancing its curb appeal with a fresh coat of paint, trimmings, and tidy landscaping. Schedule showings at convenient time frames for both you and the prospective buyers, allowing them to explore the house at their own pace. Be prepared to answer questions and provide relevant information about the property, such as square footage, recent upgrades, and property taxes. It’s also essential to have any necessary legal documentation, such as an affidavit of title or lead-based paint disclosure, readily available for interested parties. Presenting your property in the best possible light and providing informative details can increase buyers’ interest and confidence in making an offer.

Creating an Open House Schedule and Advertise Accordingly

To successfully sell a house by owner in Florida, creating an open house schedule and effectively advertising it to prospective buyers is crucial. Here are the steps involved in this process:

  1. Select a Date and Time: Choose a date and time for maximum attendance. Weekends are often preferred, as potential buyers are more likely to have free time.
  2. Promote Through Social Media: Utilize various social media platforms to spread the word about the open house. Create engaging posts with high-quality photos, enticing descriptions, and relevant hashtags. Encourage friends and followers to share the posts to reach a wider audience.
  3. Use Newsletters and Email Campaigns: Send newsletters and emails to your network of contacts, including family, friends, co-workers, and neighbors. Include details about the open house, such as the date, time, and location, along with eye-catching images of the property.
  4. Utilize Online Listing Services: To reach a broader audience, use online listing services, such as real estate websites and classified platforms. Create a detailed and appealing listing highlighting the property’s unique features and benefits.
  5. Enhance Property Readiness: Before the open house, ensure the property is clean, decluttered, and well-maintained. Consider staging the home to showcase its potential. Make any necessary repairs or improvements to increase its appeal.

By following these steps, you can create an effective open house schedule and advertise accordingly, increasing the chances of attracting potential buyers and achieving a successful sale.

Attending Open Houses with Potential Buyers Present

Attending open houses with potential buyers present is essential when selling a house by owner. It provides an opportunity to engage directly with interested parties and make a positive impression.

To effectively engage with potential buyers, greet them warmly and be prepared to answer any questions they may have. Be confident in your knowledge of the property and highlight its unique features and selling points.

Listen attentively to their needs when discussing the property and tailor your responses accordingly. Effective communication is critical in building trust and showcasing the home’s value.

Present the property in its best light, maintaining a clean and inviting atmosphere. Point out any recent upgrades or renovations and emphasize desirable amenities.

Be open and transparent about the property’s history, including disclosure of any known issues, to build credibility.

Lastly, follow up with interested buyers, providing additional information if needed. Engaging with potential buyers during open houses can significantly increase the likelihood of a successful sale.

Negotiating with Prospective Buyers

When negotiating with prospective buyers, including cash home buyers, real estate experts, and Florida realtors, reviewing and considering the offers received carefully is crucial. Consider factors such as the offer type (cash or financed), contingencies, due property taxes, and reasons for price reductions.

As the seller, you can accept, reject, or counter offers based on your priorities and financial goals. Being open to negotiation and maintaining clear communication with buyers is essential.

Offering a competitive buyer’s realtor commission can attract more interest from real estate professionals and potentially lead to a higher selling price.

Consulting with a real estate attorney is vital to ensure a Florida purchase agreement is drafted and signed correctly. They can provide legal guidance and advice on navigating the negotiation process, protecting your interests, and avoiding potential pitfalls.

Negotiating the sale price with prospective buyers, including cash buyers, real estate experts, and Florida realtors, requires careful consideration, effective communication, and professional guidance to ensure a successful and mutually beneficial outcome. By staying informed and consulting with experts, including cash buyers, real estate experts, and Florida realtors, you can confidently navigate the negotiation process, ultimately achieving your desired sale price.


Closing on a house by owner in Florida involves several steps.

  1. First, choose a title company to facilitate the closing process.
  2. Next, complete a home inspection and receive an inspection report detailing necessary repairs or credits.
  3. Review the inspection report and negotiate with the buyer regarding the repairs or credits needed.
  4. Conduct a home appraisal and negotiate the results if needed.
  5. The buyer will complete a final walkthrough before signing the closing documents.
  6. The seller will pay Closing costs, such as title insurance and other fees.
  7. It’s important to carefully review all documents before signing, including the inspection report and the closing statement.
  8. The title company will handle the funds transfer and ensure all legal requirements are met.
  9. By overseeing the closing process, sellers can save on agent commissions and have more control over the sale.

The seller will pay closing costs, such as title insurance and other fees. It’s important to carefully review all documents before signing, especially regarding the inspection report and the closing statement. The title company will handle the funds transfer and meet all legal requirements. By overseeing the closing process, sellers can save on agent commissions and have more control over the sale.

Selling a house by owner in Florida: FAQ

Is it safe to sell your home by owner?

As I said earlier, this can be incredibly easy and rewarding for you with the right tools. One of the biggest challenges when learning how to sell your house by owner in Florida is the legalities. Many forms, paperwork, and legalities are involved in this transaction, and one mistake in this area can be very costly to you. It can make this an extremely unpleasant experience for you. But again, you have found Our Property Team now, and we will be glad to guide you every step of the way.

Is it better to sell your house by owner?

Before, we only had two options.

  • Hire a realtor and pay a 6% commission. (Too much)
  • Go entirely alone to save that money.

This is not the case anymore. At Our Property Team. We have created a smarter way to sell real estate and save thousands in unnecessary realtor commissions. We bring the best of both worlds and combine it with technology and a team of local professionals. To ensure you get the best of services, minus the expensive commissions. So you can be sure you will sell faster and for more. While saving thousands of dollars when selling a house in Florida.

Where to list a house by owner in Florida? Vs. Zillow

When comparing Zillow and Our Property Team for selling a home by owner in Florida, there are some notable differences to consider.

Zillow, being the largest real estate website in the country with a high volume of monthly visitors, may seem like an attractive option. However, there are drawbacks to using Zillow for FSBO listings. One major limitation is that Zillow’s search engine does not prominently feature FSBO listings. This means that your listing may receive limited exposure unless you specifically enable the FSBO search option, reducing the number of potential visitors to your listing.

Additionally, Zillow lacks certain essential features and services that can help you sell your home more effectively. For example, if you desire an MLS listing, Zillow does not provide that option. MLS listings are crucial as they expose your property to a broader network of real estate professionals and potential buyers. Furthermore, Zillow does not offer add-ons or extra services that can enhance your selling experience and make it more professional.

Another aspect to consider is the level of support and customer service provided by each platform. While Zillow may not offer comprehensive support for FSBO sellers, provides professional support throughout the selling process. This support can be valuable, especially if you are new to selling a home without a realtor and require guidance along the way.

Cost is another factor to consider. While Zillow may have a larger audience, offers the advantage of listing your house on the MLS for a low flat fee. The MLS is a vital tool that exposes your property to a wide range of potential buyers and agents, increasing your chances of a successful sale.

Lastly, it’s worth noting that Zillow listings may attract more solicitors and non-serious inquiries, which can be a time-consuming nuisance.

In summary:
  • Zillow:
  • Biggest and most visited real estate website.✅
  • Poor visibility for FSBO listings.❌
  • No MLS listing option.❌
  • No add-ons or extra services.❌
  • Limited support and poor customer service.❌
  • More solicitors and non-serious inquiries.❌

  • Listing house for sale by owner. (FREE).✅
  • Listing on the MLS. (Low Flat Fee).✅
  • Potential for increased exposure and access to professional networks.✅
  • Professional support throughout the selling process.✅
  • Potentially fewer solicitors and non-serious inquiries.✅

In conclusion,

Selling a house by owner in Florida is nowhere near as hard as it used to be.

Agents charge too much! And selling privately can save us thousands of dollars of our hard-earned money. Innovative sites like Our Property Team provide us with all the tools and services realtors use but without commissions. So we can sell faster and for more.

All this while also making the whole experience of selling real estate easier than ever before.

Discover a smarter way to sell real estate without agent commissions with Our Property Team and save thousands. Contact us today, and join the real estate movement.

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