How To Market FSBO Like A Professional Everything You Need To Know

how for sale by owner sold sign

8 tips on How to Market FSBO Listings

Here are 8 tips on how to market FSBO and make sure you get as many people interested in your property as possible.

Selling a house privately (without a realtor) Can be a great and profitable experience if you have the right tools and knowledge.

Because at the end of the day, you want to sell it for as much as possible and fast as well, right? This guide is meant for anyone just looking to learn more on how to market a house FSBO and nothing else. Read “How to sell your house by owner.

Please keep in mind that there are other areas of extreme importance and you shouldn’t overlook them. Luckily for you though, you can find all of this information in our blog, or contact us today and one of our representatives will be happy to assist you and guide you through the process, the best part? we do not charge commissions!

1. Pricing your FSBO

It is very important to price your home right, especially since you don’t want to either sell it for too little or overprice it and have no one come through the door.

Start by using one of the many free online home valuation tools. However, use these ONLY to give yourself an idea of what your property may be worth as these can most of the time be rather inaccurate.

To learn more on pricing your house right read: “How to price your home right

2. Photos, how to market FSBO

real estate photo lens comparison

Photos are an extremely important part of marketing FSBO properties.

Firstly, I would highly recommend you to hire a professional since they have all the necessary equipment and vast knowledge on how to make your house look amazing.

As shown above, look at the difference between taking a picture with your phone or DSLR camera compared to the one taken by a professional and a wide-angle lens. Makes the room look and feel completely different, right?

Many studies have shown that professionally photographed homes sell 35% faster and for about $15,000 dollars more.

However, if you still want to just take the photos yourself, read: “how to take stunning real estate photos with a smartphone camera” And please remember… NOBODY wants to see your furnace.

3. Videography and 3D tours.

Having video and/or a 3D tour of your home doesn’t just portray your home in a way that photos just can’t.

As a matter of fact, several real estate websites show that homes with these get even more people interested. Why is this? As I have said, it gives the potential buyer a different feel of the property.

Most importantly though, big real estate websites like, Zillow, etc… Have admitted that they pump up or “feature” listings with video and/or 3D tours. This means they put them in front of more people on purpose, so you get more visitors and more people interested

4. How To Market FSBO on Real Estate and other Websites

There are thousands of websites where you can post your listing like, MLS,, Zillow, Redfin, Trulia, Craigslist, etc…
How to choose which ones to upload your listing to? Firstly the short answer is, as many as you can, right? read about the best FSBO sites in the country.

Secondly and most importantly, you need to check which websites are popular in your area and go from there. It may not seem important, but posting it on a small local broker website might make the whole difference.

At we make this a lot easier for you and post on all top real estate websites, plus hundreds of your local ones.

As I have noted, we do not charge commissions, but a low flat fee instead. So you can keep more of your hard-earned money.

It is equally important to note, that most important sites will charge you for this and some even might make your personal information public (Zillow). This means that you will have to deal with lots of realtors calling you to try to convince you to use their services.

Don’t worry though, we would never make your personal info public, and our call center is more than happy to prescreen all these people for you. So you can get only truly interested buyers through the door.

5. Digital Marketing FSBO

This comes from Social media ads like Facebook, Twitter, Instagram, youtube, etc… to search engines like Google, Bing, Duckduckgo, etc…

This is rather incredibly effective especially nowadays when we use the internet and social media for practically everything, I mean, you are reading this either on your pc, phone, or tablet, right?

These practices can be the difference between a house selling and a house selling for top dollar.

6. Lawn sign

FSBO for sale sign

The old timmer that will most likely never go away…

Our data shows that only 7% of home sales come from a yard sign. But hey, 7 percent is still a considerable number, right?
You wouldn’t like to miss a potential buyer because of not having one. Or even worse, having a potential buyer not be able to find your home because you don’t have it.

Quick advice though, check the laws around lawn signs where you live. Since the word “FSBO” is illegal in some states. I know, I think it is ridiculous indeed.

7. Local Marketing

I am talking about flyers, directional signs around your neighborhood, newspaper ads, radio, etc… These are so important because people visit many houses, and this is the easiest way
to get your house on top of their mind and make sure they do not forget about it. Or… That a couple can easily review it and make a final decision in case one of them forgot about it. (happens a lot).

8. Showings

Make sure your home is always clean, decluttered, and ready for showings.

This doesn’t mean you have to be in it to show it whatsoever (if a buyer comes with a realtor).

You have nothing to worry about agents are professionals and would never let their customers compromise the integrity of your home or take anything that doesn’t belong to them.

If a buyer comes without a realtor though… That is a different story and would highly recommend you to be there.

Want to save yourself that pain of dealing with all of this? Contact us today, and discover a smarter way to sell real estate without listing agent commission.

Clients learning about products

Congrats! you have learned how to market FSBO like the pros.

But this is not it. There are lots of steps left in the process that are very important and can make the difference between a happy experience and a very ugly and expensive one. To learn more about the overall costs of selling real estate, read: “How much does it cost to sell a house”.

However, this post was only on how to market FSBO, to learn more please read our blog, or contact us today and Discover a Smarter Way to Sell Real Estate.

happy couple next to their house sold sign FSBO

Join The Discussion

Compare listings